The Intellectual Property Department has clarified that anyone can use the wording “Pang Cha” as it is a common name. However, the logo and container design registered by Lukkaithong restaurant are protected. The restaurant’s trademark includes a chick-like image and the wording “Pang Cha”. Other businesses can use the wording but not the logo. Lukkaithong has demanded compensation from two other restaurants for trademark infringement. One restaurant immediately removed the logo, while the “Pang Cha” bakery in Chiang Mai has seen an increase in customers due to the trademark controversy.
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