South Korea is working to attract more Thai tourists as part of a bilateral effort to revive the tourism industry in both countries. Prior to the pandemic, South Korea welcomed about 570,000 Thai tourists each year. Under its new campaign, “Travel to Korea Begins Again,” South Korea is eager to welcome international tourists back. The country is particularly interested in promoting new destinations such as Chungcheongnamdo and Chungcheongbukdo in the central region. South Korea hopes that daily direct flights from Cheongju International Airport to Don Mueang International Airport will attract more Thai tourists, especially those interested in medical or wellness tourism. The Chungcheong region, with its blend of history and culture, offers attractions such as the Cheongnamdae Presidential Villa and the Beopjusa Temple. However, there is concern about Thai job-seekers entering South Korea as tourists and working in the grey economy. Despite this issue, South Korea’s rich blend of history, culture, and modern attractions, along with its new campaign, is expected to attract many Thai tourists.
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