Hotel bookings in Hat Yai for the upcoming Songkran festival have reached 50–60 percent, driven by visitors from Malaysia and Singapore. Songkran celebrations from 10–14 April are expected to draw tens of thousands of tourists, generating 400–500 million baht in revenue. The Tourism Authority of Thailand is urged to step up international promotion to revive the local economy after severe flooding last year. Foreign bookings have reached 50–60 percent but remain unstable due to concerns about the Middle East conflict and fuel shortages in Thailand.
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