Photo courtesy of Bangkok Post. Thailand Privilege Card Co (TPC), operator of the Thailand Elite Card, announced plans to increase its base membership price by 50%, raising it from 600,000 baht to 900,000 baht. The company will also introduce four new types of cards, all without the term “Elite” in their names. Despite these changes, the governor of the Tourism Authority of Thailand (TAT) and TPC board chairman expressed confidence in the program’s competitiveness. The most expensive new membership, called Reserve, will be priced at 5 million baht and limited to 100 members per year. Existing members can upgrade by paying an additional fee.
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