Top oil corporations are facing criticism for using social media influencers to promote their products. Companies such as BP, Chevron, ExxonMobil, Shell, and TotalEnergies have partnered with influencers on platforms like Instagram, TikTok, and Twitch to endorse petrol stations, fuel rewards, and club cards. While these collaborations follow platform regulations by tagging them as “paid partnerships,” environmentally conscious followers are unhappy with the association between influencers and fossil fuel companies. Experts suggest that these companies are targeting young audiences on social media to strengthen their businesses, but this strategy may backfire as young people are increasingly aware of the climate crisis.
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