The 1987 horror film “Zepotha” has resurfaced on TikTok, sparking a wave of reaction videos, recreated vintage outfits, fanart, and theories about its ending. However, Zepotha is not a real movie but a clever marketing campaign by singer Emily Jeffri. Jeffri encouraged followers to mention the movie to confuse others and make it go viral. The campaign has been successful, with millions of views, videos featuring Jeffri’s song, and even fake eBay listings for Zepotha memorabilia. While the trend has gained popularity, it lacks the collaborative effort seen in previous internet hoaxes like “Goncharov.” Overall, the campaign has succeeded in boosting Jeffri’s song on TikTok.
Meta Data: {“keywords”:”Zepotha, TikTok, viral marketing”}
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