Are you still advertising on X, the Elon Musk-owned social media platform formerly known as Twitter? If so, you might have received an email about the company sunsetting one of its oldest advertising features: Promoted Accounts. X’s advertising clients were informed via email that the Promoted Accounts feature, also known as “Follower Objective” ads, is being shut down. These ads generated more than $100 million per year in revenue for the platform but are being phased out in favor of video-focused content. The decision was made by X’s product group, showing Elon Musk’s influence.
Meta Data: {“keywords”:”X, Promoted Accounts, advertising, Elon Musk”}
Source link
Mr. Editor