Amazon has announced plans to use generative AI to enhance product reviews on its platform. The feature will provide a short paragraph summarizing product capabilities and customer sentiment mentioned across the reviews. While this may be useful for shoppers and sellers, it raises concerns about the impact on reviewers who put time and effort into crafting detailed and entertaining reviews. Summarizing these reviews using AI may sacrifice nuance and insight. Amazon’s approach could discourage reviewers from spending as much time and attention on their work if it goes increasingly unread by shoppers.
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