Active solicitation of celebrities or high-profile figures is conducted to do Ask Me Anything (AMA) sessions on Reddit. The process involves email and modmail coordination with the celebrities and their PR teams to plan and execute the AMAs. Additionally, a website is maintained for scheduling AMAs and verifying the authenticity of participants. Social media promotion is carried out to generate interest and awareness. A sidebar calendar is regularly updated with upcoming AMAs, and reminders are provided for users. Sister subreddits are created to facilitate easy following of categorized cross-posts. Various bots are utilized, including one for automatic flairing of live posts.
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