TikTok is discontinuing its TikTok Now feature, which aimed to replicate the success of last year’s viral hit BeReal. The feature required users to take front and rear photos simultaneously, similar to BeReal. However, it also added the ability to take 10-second TikTok-like videos. Snapchat and Instagram have also attempted to create similar features. TikTok Now was available as a standalone app in regions outside of the US, but it is unclear if this app will also be discontinued. Meanwhile, BeReal may be experiencing a drop in interest, despite refuting reports of declining user numbers.
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