Substack has introduced a new feature that allows users to follow writers, making the platform more like a social network. Users can now keep up with what writers are doing without having to subscribe to their newsletter. Following has been a highly requested feature from both writers and readers since the launch of Substack’s Notes feature in April. By following a writer, users can stay updated on their reading, liking, publishing, and subscribing activities. The platform will still prioritize subscriptions, but the follow feature offers a lightweight way to establish a relationship with writers or readers. This move indicates Substack’s ambition to expand beyond its newsletter platform.
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