Spotify’s co-CEO, Gustav Söderström, introduced the Taste Profile feature at SXSW, giving users the ability to customize their listening experience with music, audiobooks, and podcasts. This AI-powered feature allows users to provide feedback on their listening habits and preferences, shaping their algorithm to cater to specific interests. Taste Profile is currently in beta testing for Premium users in New Zealand before expanding to other regions. This new feature follows Spotify’s trend of offering AI features like Prompted Playlist, where users can make specific song requests for customized playlists.
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