Shein, a fast fashion brand known for poor working conditions and contributing to the climate crisis, faced criticism for collaborating with influencers who flew to China and Singapore on the brand’s dime. The influencers, including marginalized women and plus-size creators, were invited to visit Shein’s factory and headquarters. Videos showed the influencers praising the high-tech factories and workers’ conditions, contradicting reports of low wages and long work hours. Despite Shein’s human rights violations, the influencers expressed gratitude for the opportunity. The choice to include non-white creators, who often have fewer opportunities, highlights the exploitation of their genuine excitement and gratitude. The lack of research by one influencer, particularly as a plus-size creator, was acknowledged.
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keywords: Shein, fast fashion brand, influencers, working conditions, climate crisis, marginalized women, plus-size creators, China, Singapore, factory, headquarters, human rights violations, exploitation
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