Setapp, an app subscription service, is preparing to launch its own app store as an alternative to Apple’s App Store, taking advantage of the EU’s Digital Markets Act rules. These rules should allow users to install third-party apps on iOS devices without going through Apple’s platform. While Apple’s interpretation of the law is still uncertain, Setapp is moving forward with plans to launch its standalone app store. It has already secured partnerships with over 30 developers and aims to entice them with better revenue shares than Apple provides. Setapp currently offers a waitlist for customers interested in the new store.
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