OpenAI believes that its latest technology, GPT-4, could revolutionize content moderation at scale by replacing human moderators with machines. The company claims that GPT-4 is nearly as accurate and more consistent than human moderators, making it ideal for the mentally taxing task of content moderation. OpenAI sees three key advantages to using GPT-4: consistent judgment, instant implementation of new policies, and improved worker well-being. However, OpenAI’s reliance on clickworkers for content annotation raises concerns about the impact on their mental health. While AI has been used for content moderation before, OpenAI’s technology may appeal to smaller platforms lacking resources. Perfect content moderation remains a challenge for both humans and machines due to the gray area of misleading or aggressive content. OpenAI’s technology, though helpful, may also contribute to the spread of misinformation.
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