Meta is testing a new subscription service for Instagram called Instagram Plus, offering exclusive features like longer Stories and multiple audience options. The service has been spotted in the Philippines and Mexico, with affordable monthly prices and a free trial. Similar to Snapchat+, this move aims to boost Meta’s subscription revenue, along with other initiatives like AI-focused subscriptions and Meta Verified plans. The company is also testing link-sharing features for subscribers on Instagram and Facebook. These efforts reflect Meta’s push towards premium features and services for its social media platforms.
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