A US District Court Judge for the Northern District of Texas has dismissed X Corp.’s lawsuit against advertisers it claimed participated in an “illegal boycott” of X, Reuters reports. X originally filed its lawsuit in 2024 in response to advertisers pulling ads from the social media platform, a decision reportedly motivated by X’s lax approach to moderating hate speech. Judge Jane J. Boyle was not swayed by X’s claims that advertisers like Twitch, Shell, Nestlé, and Lego pulling advertising amounted to an “antitrust injury.” X’s lawsuit being “dismissed with prejudice” means the company will be unable to refile the lawsuit at a later date. Separately, Judge Boyle also denied X the ability to appeal her decision. The company’s rancor for advertisers was apparent when owner Elon Musk compared X’s lawsuit to going to war, but the vitriol appears to be all for naught. X claimed in January 2026 that nearly all its top advertisers had returned to buying ads on the platform. As a subsidiary of xAI, the social platform is now also facing new, even more pressing issues, like its AI assistant Grok’s alleged willingness to generate sexually explicit imagery of minors.
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