Traffic deaths in the United States reached a 16-year high in 2021, with fatalities increasing among pedestrians, cyclists, elderly drivers, and motorcyclists. While overall deaths decreased slightly in 2022, a new report estimates that at least 7,508 pedestrians were hit and killed throughout the year, the highest number since 1981. Social media groups and content creators are addressing the issue and advocating for safer streets. They emphasize the need to prioritize collective well-being over car convenience and to prevent reckless driving. These influencers use platforms like TikTok, YouTube, and Facebook to engage and educate people about traffic safety and design while making it entertaining and accessible. They encourage online conversations to translate into real-life action, such as advocating for policy change, joining traffic safety groups, or participating in city planning meetings.
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