Creating an ad can be a challenging and expensive process, prompting brands to turn to generative AI for help. Giants like WPP and Unilever are utilizing generative AI to reduce marketing costs and produce more ads. WPP clients Nestlé and Mondelez used OpenAI’s DALL-E 2 to create an ad featuring Bollywood actor Shah Rukh Khan inviting people to shop at stores. Unilever, on the other hand, developed its own generative AI advertising tools to write spiels for its shampoo products. However, as more brands embrace generative AI, the question arises of whether they need to disclose that the content is AI-generated. Industry experts believe there should be standard policies to tag AI-generated content for transparency. Marketing and advertising have been early adopters of generative AI, with language models being used for copywriting. Despite the advantages, concerns remain regarding copyright protection and security risks associated with using AI for advertising.
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