If you live in a state where online sports betting is legal, companies like FanDuel, Caesars Sportsbook, and DraftKings dominate TV ads and the market. However, Betr, a new sports betting startup, believes there is still room for innovative companies. Betr focuses on making the user interface more accessible for casual bettors and emphasizes microbets rather than predicting game outcomes. Recently, the company raised $35 million in a Series A2 round, with a valuation of $300 million. Betr is currently operational in Ohio and Massachusetts, targeting sports fans rather than just bettors.
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