Amazon is offering influencers $25 per video to boost its TikTok-style “Inspire” shopping feed, but some creators are mocking the low rate. The company aims to have a maximum of 35,000 videos at a cost of $875,000. The videos should feature two or more Amazon products in the same category and could be a review, comparison, ranking, or gift inspiration. Creators have responded on social media, criticizing the low payment. Amazon’s initiative comes as TikTok expands its e-commerce offerings, including a shopping section and direct checkout experience.
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