As a potential FTC antitrust lawsuit looms in the background, Amazon plans to reduce its in-house brands. According to The Wall Street Journal, the retailer will eliminate 27 of its 30 clothing brands and all of its private-label furniture lines. The Amazon Basics brand appears to remain largely intact. Amazon aims to eliminate products that “aren’t resonating with customers.” The company representatives will reportedly meet with the FTC chair and commissioners next week to discuss the expected lawsuit. Part of the FTC’s interest lies in Amazon’s dealings with third-party sellers.
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