Top traditional pay-TV providers in the U.S. market are losing subscribers as TV viewers turn to streaming platforms. In the second quarter of 2023, the biggest pay-TV providers lost a net total of 1.73 million video subscribers. Cable providers were hit the hardest, losing 925,000 video subscribers. Comcast had the largest losses, with 543,000 video customers canceling their subscriptions. Meanwhile, streaming platforms also saw a net loss of 115,000 subscribers in the same quarter. In the last 12 months, pay-TV providers have lost a total of 5.3 million subscribers. The future of linear TV is uncertain as media companies invest more in streaming platforms.
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