As of June 2023, WarnerDiscovery faced backlash for planning to sell off HBO shows to rival streamers. This included the potential sale of the Issa Rae HBO show “Insecure” to Netflix, sparking concerns about the distribution of HBO programming and the changing landscape of the streaming entertainment industry. While HBO had previously sold some of its shows to cable networks for syndication, the idea of selling to rival platforms had dropped due to censorship issues. However, with the rise of exclusivity among studios and streamers, selling projects to other companies is now becoming the norm. This new approach has its critics within WarnerDiscovery, but it represents a shift in the industry where companies are willing to sell to rival platforms for additional revenue. The deal between HBO and Netflix for “Insecure” indicates that long-standing rules about streamers not giving each other programming are crumbling, and it remains to be seen whether this move will bring success or turmoil for HBO programming.
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