CBS’s streaming success highlights that familiarity often triumphs over new offerings. On March 19, a long-standing procedural surged to #2 on Paramount+ in the U.S., demonstrating strong viewer engagement. This show surpassed a newer Taylor Sheridan adjacent western, which fell to #4. While NCIS maintains its reputation as a reliable choice due to its accessible format, the new series Marshals struggles for traction among Yellowstone fans. The broader Paramount+ chart reveals a preference for nostalgic comfort in TV, with classic series like Everybody Loves Raymond and SpongeBob SquarePants also performing well.
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