Starz is undergoing a restructuring after its separation from Lionsgate, resulting in a 7% workforce reduction, impacting about 40 employees. The company, led by Jeffrey Hirsch, aims to pivot towards becoming a pure-play streaming brand, responding to challenges like cord-cutting and declining linear TV households. Starz’s growth continues, boasting 12.7 million OTT subscribers at the end of 2025, with a focus on creating content for underrepresented audiences. Hirsch is optimistic about the company’s future cash flow generation, emphasizing the importance of aligning cash content spending with programming expenses for improved financial health.
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