The Hollywood box office is feeling the impact of the ongoing strikes by the Writers Guild of America and SAG-AFTRA, with a potential 15% decrease in earnings due to the lack of talent-driven publicity. Movies like Teenage Mutant Ninja Turtles: Mutant Mayhem have had to hold premieres without their star-studded voice cast, resulting in a loss of cultural impact and awareness. The situation has forced studios to make changes to their release calendars and reconsider their marketing strategies. The inability of stars to actively participate in promoting their films due to the strikes has set the industry on edge.
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