Is this the start of a trend? Tom Cruise took to social media to promote three highly anticipated summer movies, prompting Barbie filmmaker Greta Gerwig and star Margot Robbie to reciprocate. Robbie and Gerwig posted pictures of themselves holding tickets for Mission: Impossible — Dead Reckoning, Part One, Indiana Jones and the Dial of Destiny, and Oppenheimer, captioned “Mission: Accepted!” This cross-promotion could boost box office returns for these films after Spider-Man: Across the Spider-Verse underperformed. Tracking suggests that Barbie could have an opening of $70-80 million, Oppenheimer around $40 million, Indy 5 around $60-70 million, and Dead Reckoning a franchise-best $90 million.
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