Lee Cronin, the filmmaker behind Evil Dead Rise, credits Sam Raimi and Bruce Campbell for the success of the film. Cronin took the franchise in a new direction by setting it in a condemned apartment building in Los Angeles. Raimi and Campbell supported Cronin’s vision and gave him the freedom to bring his ideas to life. The film became the highest-grossing Evil Dead film to date, earning $146 million on a $19 million budget. Cronin is open to making a follow-up but is also interested in exploring his own original ideas. The film avoided an NC-17 rating, and Cronin incorporated visual elements that paid homage to the franchise while subverting expectations. Overall, his collaboration with Raimi and Campbell was a positive experience, with Cronin feeling supported and trusted to do his job.
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