Traditional broadcast and cable TV in the US have fallen below 50% of all television viewing as streaming platforms like Netflix, Max, and Disney+ gain more popularity. In July, linear TV accounted for only 49.6% of viewing, while streaming platforms made up almost 38%. This shift in television consumption highlights the increasing preference for the freedom and convenience of streaming on-demand content. However, with ongoing strikes and negotiations between streaming platforms and industry guilds, the future of television distribution and compensation for artists remains uncertain.
Meta Data: {“keywords”:”streaming platforms, television viewing, linear TV”}
Source link