The inclusion of McDonald’s in Season 2 of Loki is not just product placement, but a deliberate choice that reflects Sylvie’s longing for normalcy and missed experiences. The decision to feature McDonald’s was a collaboration between the show’s writers and the company, aligning with the brand’s marketing campaign. Sylvie’s visit to McDonald’s represents her desire for a normal life after achieving revenge and a lifetime of running from apocalypses. The use of McDonald’s in the show provides a subtle comment on Sylvie’s past. The As Featured In McDonald’s campaign highlights the brand’s presence in popular movies and TV shows.
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