The release of new Barbie dolls and products, including Rollerblading Barbie and Ken, has defied any notion of Barbie fatigue, driving interest and sales. The Rollerblading Barbie and Ken 2-pack captures the nostalgic Barbie vibe and references the film’s storyline of entering the “real world”. The film explores themes of societal toxicity, masculinity, and feminism, with Barbie’s realization of women’s challenges and Ken’s power-hungry journey triggered by putting on the rollerblades. Despite the release of new products, Barbie continues to perform well at the box office.
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