The family friendly Blue Beetle has made an impressive start at the box office, earning $3.3 million in Thursday evening previews. Directed by Ángel Manuel Soto, this DC and Warner Bros. film is a breakthrough for Latino representation in the superhero genre, with Xolo Maridueña making a name for himself as the young lead. Blue Beetle aims to topple Barbie from the top spot after four weekends, with hopes of opening in the $30 million range domestically. The film’s release has been impacted by the SAG-AFTRA strike, but various Latino organizations are supporting the film through special screenings. Meanwhile, Strays, a raunchy canine comedy from Universal, is also vying for success at the box office. The film earned $1.1 million in previews and features a star-studded voice cast.
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