The Big Picture
IMAX accounted for 20% of Oppenheimer’s global opening weekend, generating $180.4 million at the box office, thanks to Christopher Nolan’s support for the format. The film has earned $17 million from just 30 IMAX 70mm screens, highlighting the demand for this premium large screen format. Oppenheimer continues to sell out theaters worldwide, prompting an extended run to satisfy audience demand, and it is likely to return to IMAX theaters in the future.
Balancing Commitments
“We really want to support Chris and the movie in every way we can, but we have to balance that with our other commitments,” says Richard Gelfond, CEO of IMAX. “We’ll play it by ear and see where it goes.”
Mark Jafar, IMAX’s global head of corporate communications, adds, “IMAX 70mm film lasts, on average, 10 times longer than regular 70mm or 35mm film. Those prints are assets that we’ll be using for the next 20 years.” Jafar is bullish in his belief that specialty theaters like BFI in London and AMC Lincoln Square in New York will bring back Oppenheimer in IMAX 70mm for Nolan retrospectives in the future, alongside other favorites like Interstellar.
To date, IMAX has generated $134 million for Oppenheimer worldwide.
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