Barbie has achieved a global box office success, surpassing $1.2 billion and becoming the second-highest-grossing film of the year, following The Super Mario Bros. Movie. The film’s popularity is attributed to its built-in fanbase, the direction of Greta Gerwig, and its exploration of feminism, the patriarchy, and existentialism. The achievement is seen as a victory for Gerwig, Margot Robbie, Ryan Gosling, and Warner Bros. The film’s success has also benefited the studio, especially after previous superhero movie disappointments. The future of the franchise and the involvement of Gerwig in potential sequels remain unclear.
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