In a new report by Nielsen, it has been revealed that cable and broadcast TV usage in the US has fallen below 50% for the first time. Cable viewing dropped to 29.6%, a decrease of 12.5% compared to the previous year, while broadcast usage decreased to 20%, down 5.4% YoY. On the other hand, streaming services accounted for 38.7% of total TV usage, with a significant increase of 25.3% in the past year. YouTube and Netflix were among the top contributors to the rise in streaming viewership, with Prime Video also recording a personal best. The financial aspect plays a role in this shift as well, with top US streaming platforms costing more than cable subscriptions. In order to limit streaming losses, companies, including Disney and Netflix, have implemented subscription price hikes. This trend has also led to an increase in the adoption of free ad-supported streaming TV (FAST) services. Overall, as streaming services dominate TV usage, traditional cable and broadcast are facing a challenging future.
Meta Data: {“keywords”:”TV usage, cable, broadcast, streaming services, Nielsen report”}
Source link
Mr. Editor