YouTube Music is introducing a new feature called Samples, which is a tab within the app that offers short video segments of music videos. The personalized feed aims to help users discover new music and provides options such as playing the song, watching the full video, adding it to a playlist, or creating a short video with it as the soundtrack. YouTube’s advantage lies in the fact that it combines all these features within a single app. This move is in response to the evolving landscape of music discovery, with TikTok dominating the scene. Competitors like Spotify are also exploring similar strategies. The power of TikTok’s fast-twitch vertical scroll in helping users find new music is evident.
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Mr. Editor