Elemental, a big-budget Pixar film directed by Peter Sohn, had a low opening at the box office, leading many to consider it a flop. However, the film has performed well over time, thanks to its authentic representation of Asian culture and the immigrant experience. Elemental’s budget was around $200 million, with a significant portion allocated to animation and visual effects. The film’s marketing campaign, which included tie-in toys, books, and promotional appearances, likely cost around $100 million. To break even, Elemental needed to earn around $450 million at the box office. While it hasn’t reached that point yet, the film has made $426 million globally and is expected to be profitable through various revenue streams. Though it may not be a blockbuster, Elemental’s success defies expectations.
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