Apple’s upcoming iPhone 15 event on September 12 will follow the same format as last year’s event, with an in-person component at Apple Park, a pre-recorded video presentation, and hands-on time with new products afterwards. This format was already established at WWDC 2023, where a select group of developers and students were invited to Apple Park to watch the pre-recorded keynote and interact with Apple teams. Recording presentations in advance allows Apple to maintain control and ensure smooth transitions between product unveilings. The event is expected to introduce four new iPhone models, a new Apple Watch, and updates to iOS 17.
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