The Federal Trade Commission (FTC) is proposing a new rule to penalize companies engaged in fraudulent review practices. Under this rule, businesses could face fines of up to $50,000 for each instance of a customer encountering a fake review. The FTC aims to crack down on various types of disingenuous reviews, including those that are vague or from insiders. The proposed rule would also target fake followers or views on social media, as well as review hijacking. The FTC acknowledges that the emergence of AI chatbots may make it easier for bad actors to create fake reviews. The rule is currently open for public comments.
Meta Data: {“keywords”:”FTC, fake reviews, fraudulent practices”}
Source link