Google is under scrutiny for alleged misleading practices regarding video ads placement, as well as potential violations of US sanctions. Analytics company Adalytics’ research suggests that Google may have caused media buyers to lose billions of dollars by placing ads in ways that violate the company’s own standards. The report focuses on Google’s TrueView video ad format, which is placed on YouTube and other sites. Adalytics found that Google often placed ads in small, muted video players that autoplayed without viewer interaction, violating Google’s quality standards. Additionally, there are concerns about Google running ads on questionable websites, including those linked to sanctioned entities and propagandist content. Critics argue that this raises questions about the advertisers’ money being used on these sites. Advertisers are calling for refunds and increased transparency from Google.
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