Thousands of influencers aim to secure brand deals to validate their status as successful content creators. However, Shein’s recent PR campaign backfired when they sent influencers on a free trip to counter labor exploitation accusations. Despite attempting to downplay the accusations, the influencers faced backlash for overlooking the reported troubles with the brand. This incident serves as a reminder that brand deals can have negative consequences for individual content creators, who often lack support in such situations. The rise of influencer marketing has made content creation profitable, but it also brings risks and challenges.
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