YouTube is conducting an experiment to deter viewers from using ad blockers on its platform. Users have been sharing screenshots on social media that show a warning pop-up stating that their ability to play videos will be blocked after watching three videos unless they disable the ad blocker or whitelist the website. YouTube has confirmed that this new approach is part of a global experiment encouraging viewers with ad blockers to either allow ads or sign up for YouTube Premium. The company may temporarily disable playback for users who continue to use ad blockers, but the exact extent of the consequences is unclear. YouTube’s declining ad revenue may be a driving factor behind this experiment.
Meta Data: {“keywords”:”YouTube, ad blockers, pop-up, warning, YouTube Premium”}
Source link