Porsche CEO Oliver Blume is aiming for 20% profit margins, up from the current 18%. Blume attributes Porsche’s success to years of preparation and a focus on margins, profits, and cash flow. The company plans to invest in new segments, potentially including a seven-figure hypercar. Porsche is also expanding into the luxury segment with a new SUV, codenamed K1, which will be larger and more luxurious than the Cayenne. The company is actively hiring software engineers to develop unique technologies specific to Porsche. The decision on whether to produce the Mission X hypercar will be made in the next month.
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