YouTube is running a global experiment to urge users with ad blockers to either allow ads or try YouTube Premium. The company is issuing warnings to viewers that video playback may be interrupted if ad blocking tools are detected. Users will receive multiple notifications and prompts before their viewing is disrupted, and they can provide feedback if they believe they have been falsely flagged. YouTube justifies its stance by stating that ad spots are critical for compensating creators and keeping the platform free. The move comes as YouTube has faced backlash for heavier ad loads and experiments with unskippable ads.
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