Meta is planning to allow users in the EU to directly download apps through Facebook ads, challenging Google and Apple’s app stores. The company will start the pilot program with a few Android app developers, taking advantage of the Digital Markets Act (DMA) regulation set to take effect next year. The DMA mandates Apple and Google to open up their platforms to alternative app download methods. Meta aims to increase conversion rates for app install ads by hosting Android apps and enabling direct downloads without going through the Play Store. Developers participating in the pilot can still use their preferred billing systems.
Meta Data: {“Meta,EU,Facebook ads”}
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