Microsoft’s Bing search engine and the Edge browser have introduced AI shopping tools that act as personal shoppers. These tools include AI-generated buying guides, review summaries, and automated price matching, providing users with consolidated information about products. The development of these tools marks a shift towards a new generative AI era of search. Bing chat, an AI chatbot, can address more complex queries and enhance user interaction with ads and online content. The buying guides and review summaries are based on relevant and popular information from across the web, distinguishing them from traditional product advertisements. Price matching will be available soon for users in the U.S.
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