Roku has entered into its first live sports deal by striking an agreement to stream 11 Formula E races for free through The Roku Channel. Along with the races, viewers will have access to on-demand videos such as race previews, replays, and the “Unplugged” documentary. While this partnership doesn’t grant exclusive rights, it expands Roku’s content offerings and aims to increase exposure to the race series in the US. This move follows other streaming services’ sports exclusives, putting pressure on Roku to attract sports fans. The addition of Formula E content could help sustain interest in Roku’s hardware and services.
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