Apple is reportedly planning to add ads to the Maps app, similar to Google Maps and Yelp, allowing retailers and brands to bid for coverage with specific search queries. This move could significantly boost Apple’s services business, which currently accounts for 25% of annual revenue. The company has not commented on the matter yet, but rumors about this idea have been circulating since last year. Apple already displays ads on the App Store and News app, so the move to include ads in Maps is not unexpected.
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