Wavelength has appointed advertising veteran Matt Kline as chief growth officer to enhance brand partnerships and growth strategy. Kline will work with marketers on projects across various entertainment sectors. This hiring aligns with Wavelength’s expansion, including a new 10,000-square-foot creative campus in Los Angeles. Kline emphasizes the increasing importance of storytelling for brands. Wavelength, founded by Jenifer Westphal, has gained recognition for successful documentaries and Broadway productions. Kline, who recently served as CMO at Publicis Groupe, joins during a period of significant growth, with Wavelength adding multiple senior executives in recent months.
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